Beasley Pool Heating Website Sitemap & Wireframe Brief

This temporary page is a sitemap and wireframe planning brief for Beasley Pool Heating, an Adelaide-based pool heating specialist with 40+ years of experience.

The new website should be modern, trustworthy, easy to navigate, e-commerce ready, and built with strong SEO, GEO, and AI-search foundations.

Business Context

Beasley Pool Heating is based in Adelaide, South Australia.
The business has 40+ years of pool heating experience.
The business was started by John Beasley in 1979.
Beasley Pool Heating has installed over 20,000 pool heating systems across South Australia.
They service residential and commercial customers.
They are a family business with strong aftersales support.
They are an authorised South Australian dealer for Guardian Pool Heat Pumps.
They are an authorised South Australian dealer for Zane Solar Pool Heating.
The new website will include e-commerce for DIY solar pool heating kits, heat pumps, air discharge deflectors, and relevant accessories.

Primary Website Goals

Build trust and authority.
Improve the customer journey.
Explain solar pool heating, pool heat pumps, DIY kits, servicing, spare parts, warranties, and installation options.
Sell DIY pool heating kits online.
Support product enquiries and quote enquiries.
Create a clear SEO-friendly website structure.
Support GEO and AI-driven search visibility.
Show that Beasley Pool Heating offers long-term support, not just installation.

Main Navigation

Home
About
Pool Heating
DIY Kits
Shop
Support
Advice Hub
Contact

Page: Home

Purpose:
Create a high-converting homepage that immediately positions Beasley Pool Heating as Adelaide pool heating experts since 1979.

Suggested sections:
Hero section with H1: Adelaide Pool Heating Experts Since 1979.
Supporting copy about solar pool heating, Guardian pool heat pumps, DIY solar kits, servicing, and support across South Australia.
Primary CTA: Request a Quote.
Secondary CTA: Shop DIY Kits.
Trust bar: 40+ years experience, 20,000+ systems installed, authorised Guardian dealer, authorised Zane dealer, residential and commercial.
Solution pathway cards for Solar Pool Heating, Pool Heat Pumps, DIY Kits, and Support.
Why Choose Beasley Pool Heating section.
Solar Heating vs Heat Pump comparison section.
Core services overview.
Shop / e-commerce preview section.
Guardian and Zane authorised dealer section.
How it works section.
Local Adelaide and South Australia service area section.
Reviews preview.
Advice Hub preview.
FAQs.
Final CTA.

Page: About Us

Purpose:
Create a trust-building page focused on the Beasley family story, experience, values, and long-term customer support.

Suggested sections:
Hero section introducing Beasley Pool Heating as a family-owned Adelaide pool heating business.
Business history section: started by John Beasley in 1979.
Experience section: 40+ years in pool heating and over 20,000 systems installed across South Australia.
Team section mentioning Henry Beasley leading operations and Luke Beasley as senior installer and filtration expert.
Values section focused on relationships, traditional service values, aftersales support, and not leaving customers on their own after installation.
One-stop shop section mentioning in-house filtration and electrical expertise.
Team photo section.
CTA to contact the team.

Page: Reviews / Testimonials

Purpose:
Create a trust-focused page showcasing real customer feedback.

Suggested sections:
Hero section focused on trusted pool heating support across South Australia.
Review cards with star ratings, customer names, and short excerpts.
Sections grouped by installation experience, service experience, and aftersales support if possible.
CTA to request a quote.

Page: Gallery / Projects

Purpose:
Create a visual proof page showing completed pool heating work.

Suggested sections:
Hero section.
Project gallery.
Filter categories for solar pool heating, heat pump installations, residential projects, and commercial projects.
Short project cards with location, system type, and outcome where possible.
CTA to start a project.

Page: Pool Heating Solutions

Purpose:
Create an overview page for customers who are unsure which heating option is right for them.

Suggested sections:
Hero section explaining Beasley Pool Heating helps customers choose the right pool heating solution.
Overview cards for Solar Pool Heating, Pool Heat Pumps, DIY Solar Kits, Residential Pool Heating, and Commercial Pool Heating.
Comparison section: solar heating vs heat pump.
Decision guide section.
Why choose Beasley section.
CTA to request advice.

Page: Solar Pool Heating

Purpose:
Create a service page explaining solar pool heating and why it is a strong option when suitable roof space is available.

Suggested sections:
Hero section.
Benefits of solar pool heating.
How solar pool heating works.
Zane Solar Pool Heating introduction.
Gulfstream and Gulfpanel overview cards.
Solar sizing explanation.
Why choose Beasley for solar pool heating.
FAQs.
CTA to request a solar pool heating quote.

Page: Pool Heat Pumps

Purpose:
Create a service and product pathway page for pool heat pumps.

Suggested sections:
Hero section.
Benefits of pool heat pumps.
Guardian Pool Heat Pumps introduction.
Eco Pro and Lux V range overview cards.
Heat pump sizing guidance.
Installation options: supply only, or supply, deliver, install, plumb, electrical, and commission.
CTA to request heat pump advice.

Page: Residential Pool Heating

Purpose:
Create a local SEO-focused service page for homeowners.

Suggested sections:
Hero section for residential pool heating in Adelaide and South Australia.
Common homeowner needs.
Solar vs heat pump options.
DIY kit pathway.
Trust indicators.
CTA to request a quote.

Page: Commercial Pool Heating

Purpose:
Create a service page for commercial pool heating enquiries.

Suggested sections:
Hero section for commercial pool heating solutions.
Suitable industries or use cases.
Solar and heat pump options.
Reliability, support, and aftersales care.
CTA to discuss a commercial project.

Page: Solar Heating vs Heat Pump

Purpose:
Create a strong comparison page that helps customers choose between solar pool heating and pool heat pumps.

Suggested sections:
Hero section.
Side-by-side comparison table.
Best for solar pool heating.
Best for pool heat pumps.
Cost, efficiency, roof space, season length, and usage considerations.
Recommendation CTA: ask Beasley for advice.

Page: DIY Pool Solar Kits

Purpose:
Create a sales and education page for DIY solar pool heating kits.

Suggested sections:
Hero section.
Explain that kits are roof kits only.
Explain they are suitable for replacing an existing roof system or for capable DIY customers.
Important exclusions: does not include white PVC from roof to pool equipment and does not include PC5 Solar Controller.
Kit size overview.
Product cards for 18sqm, 22sqm, 28sqm, 33sqm, and 40sqm Zane Gulfstream Roof Kits.
FAQs.
CTA to shop DIY kits or ask a question.

Page: DIY Kit FAQs

Purpose:
Create a support page answering common questions about DIY solar pool heating kits.

Suggested sections:
Hero section.
Questions about what is included.
Questions about what is not included.
Who the kits are suitable for.
Roof space and sizing questions.
Installation difficulty.
Support and product enquiry CTA.

Product Pages: DIY Kit Products

Purpose:
Create product page templates for each Zane Gulfstream Roof Kit size.

Product pages required:
18sqm Zane Gulfstream Roof Kit.
22sqm Zane Gulfstream Roof Kit.
28sqm Zane Gulfstream Roof Kit.
33sqm Zane Gulfstream Roof Kit.
40sqm Zane Gulfstream Roof Kit.

Suggested sections:
Product hero with product name, price, image, and add to cart.
What is included.
Important notes and exclusions.
Who this kit is suitable for.
Sizing guidance.
Shipping or pickup information.
Ask a question CTA.
Related products.

Page: Shop All

Purpose:
Create an e-commerce shop landing page.

Suggested sections:
Hero section for shopping pool heating products online.
Product category cards: Heat Pumps, DIY Solar Pool Heating Kits, Air Discharge Deflectors, Accessories / Spare Parts.
Featured products.
Help choosing section.
CTA to contact the team for advice.

Product Category: Heat Pumps

Purpose:
Create a product category page for Guardian heat pumps.

Suggested sections:
Category hero.
Product grid.
Filters by size, power, phase, and price where possible.
Sizing help CTA.
Links to Guardian Eco Pro and Guardian Lux V information.

Product Category: DIY Solar Pool Heating Kits

Purpose:
Create a product category page for DIY kits.

Suggested sections:
Category hero.
Product grid for kit sizes.
Important note that kits are roof kits only.
DIY support CTA.

Product Category: Air Discharge Deflectors

Purpose:
Create a product category or product page for locally sourced air discharge deflectors.

Suggested sections:
Hero section.
Explain that deflectors redirect cold air discharge away from decks, fences, or enclosed spaces.
Mention suitability for the Eco Pro range and other compatible brands.
Product details.
Add to cart or enquiry CTA.

Page: Support

Purpose:
Create a support landing page for servicing, warranties, filtration, electrical support, and aftersales care.

Suggested sections:
Hero section focused on support after installation.
Support pathway cards: Heat Pump Service, Filtration Electrical and Pool Equipment Support, Servicing Spare Parts and Warranties, Warranty Information, Shipping and Returns.
Aftersales service message.
CTA to request support.

Page: Heat Pump Service

Purpose:
Create a service page for heat pump servicing.

Suggested sections:
Hero section.
Common heat pump service issues.
Why servicing matters.
How Beasley can help.
CTA to request service.

Page: Filtration, Electrical & Pool Equipment Support

Purpose:
Create a support page explaining that Beasley can assist with filtration plumbing, electrical support for heat pumps and filtration systems, and related pool equipment help.

Suggested sections:
Hero section.
Filtration plumbing support.
Electrical support for heat pumps and filtration systems.
Pool equipment support.
One-stop shop message.
CTA to ask for help.

Page: Servicing, Spare Parts & Warranties

Purpose:
Create a reassurance-focused page about aftersales service, spare parts, and warranty support.

Suggested sections:
Hero section.
Aftersales service message.
Spare parts availability.
Warranty assistance.
Fast support if issues occur.
Reassurance that customers are supported after the sale.
CTA to request support.

Page: Warranty Information

Purpose:
Create a practical warranty information page.

Suggested sections:
Hero section.
Warranty process.
What information customers should provide.
Product support pathways.
CTA to contact support.

Page: Shipping & Returns

Purpose:
Create an e-commerce utility page for online product purchases.

Suggested sections:
Hero section.
Shipping information.
Returns information.
Product support information.
CTA for order help.

Page: Blog / Advice Hub

Purpose:
Create an advice hub for pool heating education, buying guides, seasonal tips, and DIY guidance.

Suggested sections:
Hero section.
Featured articles.
Article categories: Pool Heating Guides, Heat Pumps, Solar Pool Heating, DIY Kits, Maintenance and Support.
CTA to request advice.

Blog Post / Guide: Pool Heating Buying Guide

Purpose:
Help customers understand their pool heating options before requesting a quote or buying online.

Suggested sections:
Introduction.
Solar pool heating overview.
Heat pump overview.
DIY kit overview.
What to consider before choosing.
CTA to speak with Beasley.

Blog Post / Guide: Heat Pump Sizing Guide

Purpose:
Explain how pool volume impacts heat pump sizing.

Suggested sections:
Formula: length x width x average depth.
Example calculation.
Covered vs uncovered pools.
Why oversized heat pumps may be recommended.
CTA to ask for sizing help.

Blog Post / Guide: Solar Pool Heating Sizing Guide

Purpose:
Explain solar pool heating sizing.

Suggested sections:
Rule of thumb: solar system should be equal to or greater than pool square meterage.
Example calculation.
Roof space considerations.
CTA to request advice.

Blog Post / Guide: DIY Kit Guidance

Purpose:
Explain who DIY solar pool heating kits are suitable for.

Suggested sections:
Who should consider a DIY kit.
What the kits include.
What the kits do not include.
When to contact Beasley before purchasing.
CTA to shop DIY kits.

Blog Post / Guide: Seasonal Pool Heating Tips

Purpose:
Create educational seasonal advice content.

Suggested sections:
When to prepare pool heating.
How to extend the swim season.
Solar and heat pump usage tips.
Maintenance reminders.
CTA to request service or advice.

Page: Pool Heating FAQs

Purpose:
Create an FAQ page that answers common customer questions and supports SEO and AI-search visibility.

Suggested sections:
Hero section.
General pool heating FAQs.
Solar pool heating FAQs.
Heat pump FAQs.
DIY kit FAQs.
Servicing and warranty FAQs.
CTA to contact the team.

Page: Contact / Request a Quote

Purpose:
Create the main enquiry page.

Suggested sections:
Hero section.
Contact details.
Phone, email, address, business hours.
Quote form.
Product enquiry form option.
Service enquiry form option.
Showroom/location information.
CTA to call now.

Footer Pages

Privacy Policy.
Terms & Conditions.
Shipping & Returns.
Warranty Information.
Cart.
Checkout.
My Account.